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CONTEMPORARY ADVERTISING/
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CONTEMPORARY ADVERTISING/
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Bibliographic Details
Main Author:
Bovee, Courtland L
Other Authors:
Arens, William F
Format:
Book
Language:
Undetermined
English
Published:
Richard D.Irwin,
1992.
Subjects:
English
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Description
Item Description:
First Edition 1982 4th Edition 1992
Physical Description:
718 p. ; 27 cm.
ISBN:
025609196X
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