Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective
Saved in:
Main Author: | Samaraweera, Ganganee Chandima |
---|---|
Format: | Book |
Language: | English |
Published: |
Colombo :
S. Godage,
2016.
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Strategic Brand Management.
Published: (2012) -
Magic branding. 2
by: Mingyi Fan -
Favorite brand name Asian
Published: (2004) -
Superbrands Sri Lanka : an insight into some of Sri Lanka's strongest brand s 2007
Published: (2007) -
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
by: Post, Karen
Published: (2012)