Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective

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Bibliographic Details
Main Author:	Samaraweera, Ganganee Chandima
Format:	Book
Language:	English
Published:	Colombo : S. Godage, 2016.
Subjects:	Brand name products Branding ( Maketing )
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National Library and Documentation Services Board, Sri Lanka

Holdings details from National Library and Documentation Services Board, Sri Lanka
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