Product harm crises : main characteristics, consequences, managing and preventing strategies : Asian consumers' moral reputational perspective

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Bibliographic Details
Main Author:	Samaraweera, Ganganee Chandima
Format:	Book
Language:	English
Published:	Colombo : S. Godage, 2016.
Subjects:	Brand name products Branding ( Maketing )
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Description
Physical Description:	520 p. ; 21 cm. Ts-Cbc : Rs.2000.00
ISBN:	9789553070944

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