Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Saved in:

Bibliographic Details
Main Author:	Kumar, Nirmalya
Format:	Book
Published:	Massachusetts : Harvard Business School Press, 2004.
Subjects:	Marketing Strategic planning
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Strategic marketing : marketing strategies for Sri Lankan business entities
by: Diasz, Lewie
Published: (2013)

Understanding Strategy
by: Sainidis, Eustathios
Published: (2012)

Business strategies to manage a startup business : towards creating unicorn entrepreneurships
by: S. B. D. C. Ratnayake
Published: (2023)

Innovation in marketing : new perspectives for profit and growth.
by: Levtt, Theodore
Published: (1962)

ක්‍රමසම්පාදන මූලධර්ම සහ උපක්‍රම = Principles of planning and strategies
by: සරත්චන්ද්‍ර, උදේනි
Published: (2017)

Marketing & business strategy
by: Diasz, Lewie
Published: (2017)

Strategic marketing management : planning, implementation and control
by: Wilson, Robert
Published: (1992)

Crafting and executing strategy : the quest for competitive advantage : concepts and readings /
by: Thompson, Arthur A.
Published: (2014)

උපාය මාර්ගික කළමනාකරණය : බාහිර උපාදී සහ වෙනත් වෘත්තීය පාඨමාලා හදාරන්නන්ගේ අවශ්‍යතාවය සඳහා නිර්දේශිතය
by: වීරසිංහ, ප්‍රදීප් නීල්
Published: (2017)

අලෙවි කළමනාකරණය
by: මුහන්දිරම්ගේ, ගොඩ්වින් වි
Published: (2018)

Service management : concepts, principles and applications for Sri Lanka
by: Gunawardane, Gamini
Published: (2017)

Exploring strategy : text and cases
by: Johnson, Gerry
Published: (2016)

Strategic management :
by: Thompson, Arthur A.
Published: (1993)

උපාය මාර්ගික කළමනාකරණය : (න්‍යාය, සංකල්ප හා භාවිතයන්)
by: කළුආරච්චි, කේ. ඒ. එස්. පී
Published: (2017)

Crafting and executing strategy : the quest for competitive advantage concepts and cases
by: Thompson, Arthur A.
Published: (2014)

Essentials of modern marketing : marketing management for the 21st century and beyond.
Published: (2025)

Strategic management
by: David, Fred R.

Strategic Management, a dynamic perspective : Concepts and Cases
by: Carpenter, Mason A.
Published: (2009)

Strategic skills for line managers
by: Colenso, Michael
Published: (1998)

Strategic management /
by: Rothaermel, Frank T.
Published: (2015)

Strategic management :
by: Dess, Gregory G.

Strategic management :
by: Dess, Gregory G.

Strategic management :
by: Pearce, John A.
Published: (1997)

Strategy execution : translating strategy into action in complex organizations /
by: Andrew MacLennan
Published: (2011)

උපාය මාර්ගික කළමනාකරණය : න්‍යාය, සංකල්ප හා භාවිතයන්
by: කළුආරච්චි, කේ. ඒ. එස්. පී
Published: (2015)

SME Sector Development through Clusters: A review of Literature Japanese experience (Lessons for Sri Lanka)
by: Nanayakkara, Priyanga Mapriya

Managemaent Essentials : a comprehensive guide to modern organizational practices /
by: Deegahawature, M. M.D.R
Published: (2025)

අලෙවිකරණය : සියලු අලෙවිකරුවන්ට, ව්‍යාපාරිකයින්ට සහ විද්‍යාර්ථීන්ට අත් පොතක්
by: සේදර, නිමල්
Published: (2015)

The rule of why : a contemporary view on advertising
by: Bandaranayake, Shaveen
Published: (2017)

උසස් පෙළ ව්‍යාපාර අධ්‍යයනය - අලෙවිකරණය
by: හේවාවිස්ස, සංඛ
Published: (2017)

Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz /
by: Montes de Oca, Wendy
Published: (2011)

Marketing management
by: Kotler, Philip
Published: (2016)

Upaya margika kalamanakaranaya (nyaya, sankalpa ha bhavithayan)
by: Kaluarachchi, K. A. S. P.
Published: (2007)

Asian competitors : marketing for competitiveness in the age of digital consumers
by: Kotler, Philip
Published: (2019)

Marketing, principles and strategies /
by: Schewe, Charles D.
Published: (1987)

Strategic management : strategy formulation and implementation/
Published: (1988)

The sales management : Covid-19 pandemic and experience Sri Lanka context /
by: Nagendrakumar, Nagalingam
Published: (2024)

The I of leadership : strategies for seeing, being and doing /
by: Nicholson, Nigel

Marketing Strategy /
by: Orville C. Walker
Published: (2006)

The Routledge companion to strategic human resource management
by: Storey, John.ed
Published: (2009)