Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

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Bibliographic Details
Main Author: Kumar, Nirmalya
Format: Book
Published: Massachusetts : Harvard Business School Press, 2004.
Subjects:
Marketing
Strategic planning
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Description
Item Description:US Dollar 35 1 US Dollar = 324.55 LKR Rs.11359.14
Physical Description:xv, 270p. ; 23 cm. Ad-Cbc : Unpriced
ISBN:9781591392101

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