Strategic Brand Management.

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Bibliographic Details
Other Authors: Keller, Kevin Lane, Aperia, Tony, Georgson, Mats
Format: Book
Published: England : Pearson Education Ltd. 2012
Edition:2nd
Subjects:
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MARC

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020 |a 9780273737872 
082 |a 658.827  |b KEL 
245 |a Strategic Brand Management. 
250 |a 2nd 
260 |a England :  |b Pearson Education Ltd.  |c 2012 
300 |a xxv,940 p. ; 24.5 cm.  |b ill : 
500 |a Donated by Selvarajah 
650 |a Branding 
700 |a Keller, Kevin Lane  |9 98566 
700 |a Aperia, Tony  |9 98567 
700 |a Georgson, Mats  |9 98568 
942 |c BK 
999 |c 50241  |d 50241