Strategic Brand Management.
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Other Authors: | , , |
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Format: | Book |
Published: |
England :
Pearson Education Ltd.
2012
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Edition: | 2nd |
Subjects: | |
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LEADER | 00000nam a22000007a 4500 | ||
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020 | |a 9780273737872 | ||
082 | |a 658.827 |b KEL | ||
245 | |a Strategic Brand Management. | ||
250 | |a 2nd | ||
260 | |a England : |b Pearson Education Ltd. |c 2012 | ||
300 | |a xxv,940 p. ; 24.5 cm. |b ill : | ||
500 | |a Donated by Selvarajah | ||
650 | |a Branding | ||
700 | |a Keller, Kevin Lane |9 98566 | ||
700 | |a Aperia, Tony |9 98567 | ||
700 | |a Georgson, Mats |9 98568 | ||
942 | |c BK | ||
999 | |c 50241 |d 50241 |