Strategic Brand Management.

Strategic Brand Management.

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Bibliographic Details
Other Authors: Keller, Kevin Lane, Aperia, Tony, Georgson, Mats
Format: Book
Published: England : Pearson Education Ltd. 2012
Edition:2nd
Subjects:
Branding
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Description
Item Description:Donated by Selvarajah
Physical Description:xxv,940 p. ; 24.5 cm. ill :
ISBN:9780273737872

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