Hidden in plain sight : how to find and execute your company's next big growth strategy /

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Bibliographic Details
Main Author:	Joachimsthaler, Erich
Format:	Book
Published:	Boston Harvard business school press 2007
Subjects:	new products , consumers' preferences , consumers
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LEADER	00000nam a22000007a 4500
020		\|a 9781422101650
082		\|a 658.4'06 \|b JOA
100		\|a Joachimsthaler, Erich \|9 14294
245		\|a Hidden in plain sight : \|b how to find and execute your company's next big growth strategy /
260		\|a Boston \|b Harvard business school press \|c 2007
300		\|a xiii, 253 p. \|b ill.
650		\|a new products , consumers' preferences , consumers \|9 14295
942		\|c BK
999		\|c 4928 \|d 4928