Hidden in plain sight : how to find and execute your company's next big growth strategy /

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Bibliographic Details
Main Author:	Joachimsthaler, Erich
Format:	Book
Published:	Boston Harvard business school press 2007
Subjects:	new products , consumers' preferences , consumers
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Lending Section

Holdings details from Lending Section
Call Number:	658.4'06 JOA
Copy	On Shelf