Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /
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Format: | Book |
Published: |
Hoboken
John Wiley and sons,Inc.
2006
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LEADER | 00000nam a22000007a 4500 | ||
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020 | |a 9780470040225 | ||
082 | |a 658.8 |b PAS | ||
100 | |a Passikoff, Robert |9 10172 | ||
245 | |a Predicting market success : |b new ways to measure customer loyalty and engage consumers with your brand / | ||
260 | |a Hoboken |b John Wiley and sons,Inc. |c 2006 | ||
300 | |a xiv, 242 p. |b ill. | ||
650 | |a marketing, market success, management |9 10196 | ||
942 | |c BK | ||
999 | |c 3306 |d 3306 |