Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /

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Bibliographic Details
Main Author: Passikoff, Robert
Format: Book
Published: Hoboken John Wiley and sons,Inc. 2006
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020 |a 9780470040225 
082 |a 658.8  |b PAS 
100 |a Passikoff, Robert   |9 10172 
245 |a Predicting market success :  |b new ways to measure customer loyalty and engage consumers with your brand / 
260 |a Hoboken   |b John Wiley and sons,Inc.   |c 2006 
300 |a xiv, 242 p.   |b ill.  
650 |a marketing, market success, management  |9 10196 
942 |c BK 
999 |c 3306  |d 3306