Contextual pricing : the death of list price and the new reality /
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| Format: | Book |
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New York :
McGraw-Hill,
c2012.
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| Edition: | 1st ed. |
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Table of Contents:
- The journey from product to context
- Context and the death of list price
- Why value matters less with competition
- Which contexts matter to you?
- Living in the digital world
- Antidotes to price pressure
- Pricing for poets, and profit maximizers
- Price structure
- Scientific bundling and tiering
- Dangerous ways to reduce or increase price
- Pricing programs and the marketing mix
- Segmentation, context and time
- The hinge of fate : pricing strategy
- Higher return : introductory pricing strategies
- Brand, messaging and competition
- Tools for management
- First steps and missteps
- Cheap and cheerful pricing tools
- Key contextual data is not in your company's database
- An enabling systems architecture
- Creative pricing.