Contextual pricing : the death of list price and the new reality /

Contextual pricing : the death of list price and the new reality /

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Bibliographic Details
Main Author:	Docters, Robert G.
Other Authors:	Barzelay, Michael
Format:	Book
Published:	New York : McGraw-Hill, c2012.
Edition:	1st ed.
Subjects:	Pricing. Marketing.
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