Contextual pricing : the death of list price and the new reality /
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| Format: | Book |
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New York :
McGraw-Hill,
c2012.
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| Edition: | 1st ed. |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 999 | |c 28048 |d 28048 | ||
| 020 | |a 9780071772464 (alk. paper) | ||
| 020 | |a 0071772464 (alk. paper) | ||
| 082 | 0 | 0 | |a 658.8/16 |b DOC |
| 100 | 1 | |a Docters, Robert G. |9 69279 | |
| 245 | 1 | 0 | |a Contextual pricing : |b the death of list price and the new reality / |c Rob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay. |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c2012. | ||
| 300 | |a vi, 264 p. : |b ill. ; | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing. | |
| 650 | 0 | |a Pricing. |9 69280 | |
| 650 | 0 | |a Marketing. |9 69281 | |
| 700 | 1 | |a Barzelay, Michael. |9 69282 | |
| 942 | |c BK | ||