The 30 day MBA in marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London ; Philadelphia, PA :
Kogan Page,
2011.
|
| Edition: | 1st ed. |
| Subjects: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 999 | |c 18324 |d 18324 | ||
| 020 | |a 9780749462178 (pbk.) | ||
| 020 | |a 9780749462185 (ebk.) | ||
| 082 | 0 | 0 | |a 658.8 |b BAR |
| 100 | 1 | |a Barrow, Colin. |9 8414 | |
| 245 | 1 | 4 | |a The 30 day MBA in marketing / |c Colin Barrow. |
| 246 | 3 | |a Thirty-day MBA in marketing | |
| 250 | |a 1st ed. | ||
| 260 | |a London ; |a Philadelphia, PA : |b Kogan Page, |c 2011. | ||
| 300 | |a viii, 241 p. : |b ill. ; | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core. | |
| 650 | 0 | |a Marketing |9 45784 | |
| 650 | 0 | |a Marketing |9 45784 | |
| 650 | 0 | |a Master of business administration degree. |9 45785 | |
| 942 | |c BK | ||