Published 2012
Table of Contents:
“…The conundrum of
social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural
social media -- Online
social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding:
collecting and understanding
social media data -- Advanced
social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can
collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of
social media analytics.…”
Call Number:
Loading…
Located:
Loading…
Book
Loading…