Published 2012
Table of Contents:
“…-- Living in the digital world -- Antidotes to
price pressure --
Pricing for poets, and profit maximizers --
Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase
price --
Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate :
pricing strategy -- Higher return : introductory
pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful
pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative
pricing.…”
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