Published 2014
Table of Contents:
“…The seven things you need to know to reach your customers across televisions, computers, tablets, and mobile phones -- Meet the people behind the screen -- Know your customers' decision journey -- Introducing quality social -- Simplify your
multi-screen content strategy -- Drive efficiency by targeting consumer needs, not 'millennials and moms" -- Initiate action with seamless experiences across screens -- Measure consumer metrics, not device metrics -- Meet your customer in her moment -- Winning in the next wave: why
multi-screen marketing is a clarion call for CxOs and boards / Rick Chavez.…”
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