Search Results - data analytics

Better data visualizations : a guide for scholars, researchers, and wonks by Schwabish, Jonathan

Library analytics and metrics : using data to drive decisions and services

Guidelines for reporting of analytical data and interpretatin of test results by Thirimanna, D.C.H

Social media analytics : effective tools for building, intrepreting, and using metrics / by Sponder, Marshall

Table of Contents: “…-- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics.…”

Understanding the predictive analytics life cycle / by Cordoba, Alberto

Table of Contents: “…Machine generated contents note: Foreword Preface Acknowledgments Chapter 1 Problem Identification and Definition Importance of Clear Business Objectives Office Politics Note Chapter 2 Design and Build The Managing Phase The Planning Phase The Delivery Phase Notes Chapter 3 Data Acquisition Data: the Fuel for Analytics A Data Scientist's Job Notes Chapter 4 Exploration and Reporting Visualization Cloud Reporting Chapter 5 Modeling Churn Model Risk Scoring Model Notes Chapter 6 Actionable Analytics Digital Asset Management Social Media Chapter 7 Feedback What the Different Software Components Should Do Note Conclusion Appendix: Useful Questions Bibliography About the Author Index .…”
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The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns by Weller, Bart

Table of Contents: “…SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer…”

Scientific selling : creating high-performance sales teams through applied psychology and testing / by Martini, Nancy

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