Published 2014
Table of Contents:
“…The seven things you need to know to reach your customers across televisions,
computers, tablets, and mobile phones -- Meet the people behind the
screen -- Know your customers' decision journey -- Introducing quality social -- Simplify your multi-
screen content strategy -- Drive efficiency by targeting consumer needs, not 'millennials and moms" -- Initiate action with seamless experiences across
screens -- Measure consumer metrics, not device metrics -- Meet your customer in her moment -- Winning in the next wave: why multi-
screen marketing is a clarion call for CxOs and boards / Rick Chavez.…”
Call Number:
Loading…
Located:
Loading…
Book
Loading…