Published 2011
Table of Contents:
“…-- The Magic Moment -- 15.This Is Your Pilot Speaking -- A Lesson in Flow from the Airlines -- 16.Presentation Advice from the iPhone -- Substance and Style in Your Story -- 17.Presentation Advice from Steve Jobs -- The Power of Positive Words -- 18.Presentation Advice from Novelists I -- Begin with the End in Mind, Then Write, Rewrite, and Rewrite -- 19.Presentation Advice from Novelists II -- Storyboard and Verbalize -- 20.Microsoft Slogans Score a Trifecta -- Three Persuasive Techniques -- 21.Presentation Advice from a Physician -- Audience Advocacy -- 22.Presentation Advice from a Politician -- Audience Advocacy -- 23.Ronald Reagan Meets Lenny Skutnik -- The Catalyst of Human Interest Stories -- 24.Human Interest Stories: A Double Advantage -- Two Ways to Use Anecdotes -- SECTION II Graphics: The Correct Way to Design PowerPoint Slides -- 25.The Presentation-as-Document Syndrome -- Never the Twain Shall Meet -- 26.Blame the Penmanship, Not the Pen -- Operator versus Machine Error -- 27.You
Can't Use a Sentence As a Prompt! -- Less Verbiage Is More Useful -- 28.Baiting the Salesperson -- Selling Is about In-Person Communication -- 29.PowerPoint and Human Perception -- Scientific Support for Graphics Design -- 30.PowerPoint Template: Combined Picture and Text -- The Best Positions for Pictures and Text -- 31.Shady Characters -- The Wrong Way and the Right Way to Build Text -- 32."…”
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