Search Results - Rick Fehr~

A choice of futures / by Bennett, Christopher L.

Multi-screen marketing the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones by Hritzuk, Natasha

Table of Contents: “…The seven things you need to know to reach your customers across televisions, computers, tablets, and mobile phones -- Meet the people behind the screen -- Know your customers' decision journey -- Introducing quality social -- Simplify your multi-screen content strategy -- Drive efficiency by targeting consumer needs, not 'millennials and moms" -- Initiate action with seamless experiences across screens -- Measure consumer metrics, not device metrics -- Meet your customer in her moment -- Winning in the next wave: why multi-screen marketing is a clarion call for CxOs and boards / Rick Chavez.…”