Published 2013
Table of Contents:
“…ve now got -- Persuade more people to say "yes" -- Understand what really motivates people -- Say things that excite people -- Align your agenda to everyone else's -- Get an enthusiastic "yes" very quickly -- Prove you're someone's best option -- Make a sale -- Write a winning proposal or sales presentation -- Stand out from the crowd -- Cause long-term change, not a short-term blip --
Use the best communication channel to get a quick "yes -- Create titles that instantly grab people -- Write eye-catching introductions --
Use analogies to make your point -- Structure your communications so they're more persuasive -- Pass an exam -- Get a job interview -- Enjoy your job more -- Ensure everyone : including you : thinks you're great -- Build powerful relationships quickly -- Get things right first time -- Deliver interesting presentations that impress everyone --
Use "word pictures" to help people remember things --
Use initials to help people remember things --
Use games and activities to make your point -- Enjoy
using powerpoint -- Create great visuals to enhance your message -- Start a presentation brilliantly (when your audience is large and/or doesn't know you) -- Appear polished, even if you haven't practiced much -- Prepare for and deliver an excellent q&a session -- Ensure your important initiatives succeed -- Have good two-way conversations -- Enjoy attending networking events -- Help people read your documents quickly -- Improve people's performance through observation and coaching -- Improve people's performance after annual reviews -- Improve people's performance when you delegate to them -- Section E: Eliminate the negatives -- Stop saying "no" too quickly -- Say "no" in a way that doesn't cause you problems -- Come up with good ideas, but can't think of any -- R emove someone's concerns about what you're planning to do -- Remove someone's final reason for saying "no" -- Get good outcomes from challenging conversations -- Stop procrastinating about having challenging conversations -- Stop your messages becoming diluted -- Stop diluting other people's messages -- Stop hating presentations -- Avoid people instantly doubting your credibility -- Stop wasting your time with people who can't make decisions -- Prevent avoidable disasters -- Stop saying irrelevant stuff -- Break the pattern of hearing
useful ideas, but doing nothing with them -- Conclusion: build momentum : to keep your snowball rolling, just turn right -- Appendix:
Useful communication templates -- And for more help -- Acknowledgments -- About andy bounds -- Index.…”
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