Search Results - Lies We Tell~
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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature /
Published 2011Table of Contents: “…Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.…”
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