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Contextual pricing : the death of list price and the new reality / by Docters, Robert G.

Table of Contents: “…The journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing.…”

Reshaping retail why technology is transforming the industry and how to win in the new consumer driven world / by Niemeier, Stefan

Table of Contents: “…Logistics providersMagazines; Consumers; The power of information productivity; Progressive retailers show the way ahead; Chapter 6: The Future of Retail; Stand-alone archetypes; Lowest cost; Convenience-location; Convenience-preselection; Platform operator; Building on the stand-alone models; Experience; Exclusivity; Ecosystem; Chapter 7: A Call to Action; Leapfrogging; The way forward; Shift the mental model; Set a new aspiration for the business; Adapt the organization; Making it happen; The transformation challenge; Transformation principles; Acknowledgments; About the Authors; Index.…”

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns by Weller, Bart

National Conference on Library and Information Science (NACLIS 2019) : proceedings.

Table of Contents: “…Breaching the Borders Spanned Across Sri Lankan University Library Science Education Precincts 19. …”

Collector's choice : [featuring Professor Longhair].

තිලක ලකුණ : මහාචාර්ය මාපා තිලකරත්න මහජන සම්බන්ධතා ශාස්ත්‍රීය උපහාර සංග්‍රහය = Essays in honour of Professor Mapa Thilakarathna....

Thilaka lakuna

Table of Contents: “…රූපවාහිනි මාධ්‍ය සාක්ෂරතාව හා මහජන සම්බන්ධතාව 49. Review of some key aspects of public relations 50. මානව හිමිකම් නීතිය, අපරාධ විමර්ශනය සහ ශ්‍රී ලංකා පොලීසියේ සන්නිවේදන භූමිකාව 51. …”