Published 2012
Table of Contents:
“…It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game
changers that made the difference -- Game
changer 1: Take responsibility -- Game
changer 2: Never give up -- Game
changer 3: Lead strong -- Game
changer 4: Stay relevant -- Game
changer 5: Keep improving -- Game
changer 6: Build equity -- Game
changer 7: Own your distinction.…”
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