Published 2012
Table of Contents:
“…GETTING OBSESSED ABOUT THE RIGHT STUFF -- Rule 1 Throw Out the Ball -- Rule 2 Obsession Without Discipline Equals Chaos -- Rule 3 Act Where You Want to Be, Not Where You Are -- Rule 4 Focus with Specificity on Your Next Step -- Rule 5 Create a Sense of Urgency -- Rule 6 People Respond in Kind -- Rule 7 Understand That People Communicate in Stories -- Rule 8 Expect Negative Initial Responses -- Rule 9 Know Where You Add Value -- Rule 10 No Contact Base Is Big Enough -- Rule 11 Know Your Personal Commercial -- Rule 12 Lie to Your Own Brain --- So You
Can Hardwire Your Best Moves -- Rule 13 Accept That Genius Without Ego Is Impossible -- Rule 14 Become a Virtual Employee -- Rule 15 Get Redundant --- by Building Backup Plans for Contacts Who Are Depending on You -- Rule 16 Plan Your Key Questions -- Rule 17
Learn to Say "Next!" …”
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