Search Results - Audo~

The secret world of sleep : the surprising science of the mind at rest / by Lewis, Penelope A.

Table of Contents: “…Why sleep? -- How do we know sleep is important for the brain? -- Building blocks of the brain -- How the brain controls sleep -- Mental spring cleaning while you sleep -- How and why memories are replayed in sleep -- What is dreaming and what does it tell us memory? …”

Blood and other cravings / by Datlow.,Ellen

Table of Contents: “…All you can do is breathe / Kaaron Warren -- Needles / Elizabeth Bear -- Baskerville's midgets / Reggie Oliver -- Blood yesterday, blood tomorrow / Richard Bowes -- X for Demetrious / Steve Duffy -- Keeping Corky / Melanie Tem -- Shelf-life / Lisa Tuttle -- Caius / Bill Pronzini and Barry N. …”
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Trust me, I'm lying : the tactics and confessions of a media manipulator / by Holiday, Ryan

Table of Contents: “…Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.…”

Life is a gift : the zen of Bennett / by Bennett, Tony

Table of Contents: “…How do you keep the music playing? -- Only sing good songs -- I've always been unplugged -- Proper involvement -- Learn what to leave out -- The art of excellence -- Fame on the brain -- Never underestimate the public -- Butterflies are good -- Bel canto -- The family circle -- War is insanity -- Free form -- Everything should be done with love -- When they zig, I zag -- Mentor a young person -- Black crows and golden birds -- Life is a gift -- Citizen of the world -- Sometimes turn off all the mics -- Go with truth and beauty -- Giving back -- This too shall pass -- I sing to the whole family -- I never worked a day in my life.…”
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The wisdom of Sam : observations on life from an uncommon child / by Gottlieb, Daniel

Table of Contents: “…-- I don't know that face -- Why do people have to get naked? -- Everything just went too fast -- Toughen me up -- My kind of place -- Enough madness -- How you back today, Mommy? …”

Understanding the predictive analytics life cycle / by Cordoba, Alberto

Table of Contents: “…Machine generated contents note: Foreword Preface Acknowledgments Chapter 1 Problem Identification and Definition Importance of Clear Business Objectives Office Politics Note Chapter 2 Design and Build The Managing Phase The Planning Phase The Delivery Phase Notes Chapter 3 Data Acquisition Data: the Fuel for Analytics A Data Scientist's Job Notes Chapter 4 Exploration and Reporting Visualization Cloud Reporting Chapter 5 Modeling Churn Model Risk Scoring Model Notes Chapter 6 Actionable Analytics Digital Asset Management Social Media Chapter 7 Feedback What the Different Software Components Should Do Note Conclusion Appendix: Useful Questions Bibliography About the Author Index .…”
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Innovative team selling : how to leverage your resources and make team selling work / by Baron, Eric

Table of Contents: “…-- Meetings, bloody meetings -- Easy to say; hard to do--very hard -- So who does what and when?…”

The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns by Weller, Bart

Table of Contents: “…SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer…”

The everything guide to narcissistic personality disorder : professional, reassuring advice for coping with the disorder : at work, at home, and in your family / by Goodman, Cynthia Lechan

Table of Contents: “…-- Treatments for NPD -- Additional methods for dealing with NPD -- What happens without treatment -- Asking for help when dealing with a narcissist -- Exploring myths and lifestyles -- Tools and coping techniques -- Understanding megalomania -- Narcissism and depression -- Changing perspectives of the relationships -- The digital narcissist -- If you believe someone needs help with NPD -- Living every day with someone who has NPD -- Handling interactions with a narcissist -- Ongoing controversies -- Where do you go from here?…”

The secret power of middle children : how middleborns can harness their unexpected and remarkable abilities / by Salmon, Catherine

Table of Contents: “…The myth of middle child -- How do you know if you're a middle child? -- Middle children are brilliant negotiators -- Middle children are trailblazers -- Middle children are justice seekers -- Middle children in the workplace -- Middle children as friends and lovers -- Parenting a middle -- Middle children as parents -- Looking to the future.…”

Moment of battle : the twenty clashes that changed the world / by Lacey, Jim

Table of Contents: “…Marathon: Athens saves Western civilization (490 BC) -- Gaugamela : Alexander creates a new world (311 BC) -- Zama: an empire in the balance (202 BC) -- Teutoburger Wald: the division of Europe (9 AD) -- Adrianople: the end of Roman supremacy (378 AD) -- Yarmuk (636 AD) -- Hastings (1066 AD) -- The Spanish Armada (1588 AD) -- Breitenfeld (1631 AD) -- Annus mirabilis (1759 AD) -- Saratoga (1777 AD) -- Trafalgar (1805 AD) -- Vicksburg (1863 AD) -- The Marne (1914 AD) -- The Battle of Britain (1940 AD) -- Midway (1942 AD) -- Kursk (1943 AD) -- Normandy (1944 ad) -- Dien Bien Phu (1954 AD) -- Operations peach (2003 AD).…”

Anticipate knowing what customers need before they do / by Tobe, Jeff

Table of Contents: “…Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? …”

Embracing the ordinary : lessons from the champions of everyday life / by Foley, Michael

Table of Contents: “…What we say and what we do. The opera of everyday speech ; The masquerade of everyday behaviour -- 4. …”

What is Thanksgiving? / by Landau, Elaine

Table of Contents: “…A special time -- It started back in 1620 -- The Indians helped them stay alive -- A good harvest -- Thanksgiving feast -- It goes on -- More to do -- Thanksgiving means a lot -- What you can do : an activity.…”

Almost a psychopath : do I (or does someone I know) have a problem with manipulation and lack of empathy? / by Schouten, Ronald

Table of Contents: “…Malingering and manipulation of illness -- What to do when you find yourself in almost psychopath territory.…”

Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / by Veloso, Maria

Table of Contents: “…s killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- Web copywriting in the age of web 3.0 and beyond -- Last but not least: tying it all together -- The lucrative business of web copywriting -- Books and courses -- Resources for creating online marketing videos -- Resources for creating infographics -- Index.…”

The collaboration economy : how to meet business, social, and environmental needs and gain competitive advantage / by Lowitt, Eric

Table of Contents: “…Winning in the Collaboration Economy 10. Where Do We Go from Here? -- Endnotes -- About the Author -- Index.…”

Facebook advertising for dummies / by Dunay, Paul

Table of Contents: “…Ten Facebook page promotion techniques (besides ads) ; Ten (or so) Facebook ads beginner mistakes ; Ten nontraditional Facebook ad campaigns ; Ten resources for Facebook advertisers.…”
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Contagious selling : how to turn a connection into a relationship that lasts a lifetime / by Rich, David

Table of Contents: “…It's a whole new ballgame -- The essential dynamics of "romancenomics" -- Taking the cold out of cold calling -- The art & science of being contagious -- It's not what you say or do, it's who you are -- Making a contagious presentation -- What's all the fuss about price?! …”

Frogs and toads / by Trueit, Trudi Strain

Table of Contents: “…Frog world -- You are the explorer -- A guide to frogs and toads -- Try this! Projects you can do.…”