Published 2011
Table of Contents:
“…The Wizard of Oz -- How to Customize Your Presentation -- 2.Obama and You -- The Most Persuasive
Word -- 3.The "So
What?" Syndrome -- ...and How to Avoid It -- 4.
Beware of Jokes -- Dispelling
a Common False Belief -- 5.Presentation Advice from Abraham Lincoln -- Clarity, Ownership, and Add Value -- 6.It Ain't
What You
Say, It's How You
Say It -- Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D. -- 7.Presentation Advice from
Mark Twain -- Brevity Takes Time -- 8.Presentation Advice from Mike Nichols -- How to Find Value in Your Story -- 9.Show versus Tell in Hollywood -- The Wrong and Right
Way to Tell
a Story -- 10.Slogan Power --
Why the U.S. …”
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