Table of Contents:
“…The next era of technology changeMobility; Measurability; Agility; What it means for consumers; Chapter 4: Consumer Empowerment; The consumer decision journey; Customer empowerment tools; Mobile purchase and payment; Connections to
social media; Retailers' response to consumers' changing behavior; Transparency; Convenience;
Social media; Chapter 5: Toward A New Retailing Paradigm; The changing role of the physical store; Instant gratification; Experience products and brands; Convenience; Entertainment and
social interaction; Find a solution; Buy it more cheaply; New contenders; Manufacturers.…”
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