Search Results - "pressure"
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Contextual pricing : the death of list price and the new reality /
Published 2012Table of Contents: “…-- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company's database -- An enabling systems architecture -- Creative pricing.…”
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Creating personal presence : look, talk, think, and act like a leader /
Published 2011Table of Contents: “…How you look -- Consider first impressions like first loves -- Take stage -- Channel the passion -- Translate your body language to credibility -- Don't disappear -- How you talk -- Be professional, not professorial -- Heed the highlighter principle -- Say the right thing at the right time and leave unsaid the wrong thing at the emotional moment -- Abandon chicken little, but stop sugarcoating -- Move the conversation forward -- How you think -- Think strategically -- Cut through the clutter -- Take a point of view -- Think like hollywood -- Learn to think on your feet under pressure -- How you act -- Engage emotionally -- Master modesty and mind your manners -- Lighten up without letting down -- Commit to what you communicate -- Show up, own up, and straighten it up -- A final note -- The personal presence self-assessment -- Endnotes.…”
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Presentations in action : 80 memorable presentation lessons from the masters /
Published 2011Table of Contents: “…Murrow -- The "Person-to-Person" Role Model -- 42.Nonverbal Communication -- Look Them in the Eye -- 43.Presentation Advice from Pianist Murray Perahia -- Concentration Creates Control -- 44.Presentation Advice from Actress Tova Feldshuh -- Concentration Creates Communication -- 45.Presentation Advice from Michael Phelps and Dara Torres -- How to Control Stress under Pressure -- 46.Presentation Advice from Frank Sinatra -- The Art of Phrasing -- 47.Presentation Advice from Soprano Kiri Te Kanawa -- The Importance of Breathing -- 48.The One-Eyed Man -- Necessity Is the Mother of Invention -- 49.Bill Clinton's Talking to Me! …”
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