Search Results - "Writing"
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The accidental salesperson : how to take control of your sales career and earn the respect and income you deserve /
Published 2012Table of Contents: “…-- Why you must quit making "sales calls" -- Leveraging the power of a repeatable process : steps 1 and 2 -- Getting in to see anybody : steps 3-9 -- First meeting strategies: step 10 -- Transitioning from needs analysis to proposal meeting : steps 11-13 -- Writing your proposal : step 14 -- Making your presentation like a pro : step 15 -- Closing is a funny word for it : step 16 -- Setting new standards, surpassing old limits -- Building relationships your competitors can't steal -- Selling on purpose with purpose.…”
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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /
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Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz /
Published 2011Table of Contents: “…-- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) …”
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Dying to do Letterman : turning someday into today /
Published 2011Table of Contents: “…How to Write One Joke in Two Decades -- Field Day of Dreams -- Growing a Pair : My First Set -- A Not-So-Clean Comedic Start -- Performing at the Wharf -- Out of the Nest -- L.A. …”
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Music and cancer : a prescription for healing /
Published 2010Table of Contents: “…Tuning up : music- older than written history- as young as tomorrow -- Music as a science, medicine as an art -- Music therapy -- Jazz improvisation : (an example of music and medicine working together in harmony -- Coping with the initial diagnosis of cancer : the song writing workshop approach to the grieving process -- Lessons with the professor : a four step artistic approach to fighting cancer -- Lessons in music communication : the woodblock example, your sense of self, and the power of listening in your life with cancer…”
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