CONTEMPORARY ADVERTISING/

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Bibliographic Details
Main Author: Bovee, Courtland L
Other Authors: Arens, William F
Format: Book
Language:Undetermined
English
Published: Richard D.Irwin, 1992.
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020 |a 025609196X 
040 |a LK-RuCL  |b eng  |d LK-RuCL 
041 |a eng 
082 |a 420  |b Bov 
100 |a Bovee, Courtland L 
245 0 |a CONTEMPORARY ADVERTISING/  |c Courtland L.Bovee and William F.Arens 
260 |b Richard D.Irwin,  |c 1992. 
300 |a 718 p. ;  |c 27 cm. 
500 |a First Edition 1982 4th Edition 1992 
650 |a English 
700 |a Arens, William F 
942 |c LBK 
999 |c 7236  |d 7236