APA (7th ed.) Citation

Bovee, C. L., & Arens, W. F. (1992). CONTEMPORARY ADVERTISING. Richard D.Irwin.

Chicago Style (17th ed.) Citation

Bovee, Courtland L., and William F. Arens. CONTEMPORARY ADVERTISING. Richard D.Irwin, 1992.

MLA (9th ed.) Citation

Bovee, Courtland L., and William F. Arens. CONTEMPORARY ADVERTISING. Richard D.Irwin, 1992.

Warning: These citations may not always be 100% accurate.