APA (7th ed.) Citation

Kerin, R. A., & Libby, p. A. (2015). Marketing. McGraw-hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and patricia A. Libby. Marketing. New york: McGraw-hill, 2015.

MLA (9th ed.) Citation

Kerin, Roger A., and patricia A. Libby. Marketing. McGraw-hill, 2015.