APA (7th ed.) Citation

Rice, E. (1995). Consumer behaviour: Behavioural aspects of marketing. Butterworth - Heinemann.

Chicago Style (17th ed.) Citation

Rice, Edward. Consumer Behaviour: Behavioural Aspects of Marketing. Oxford: Butterworth - Heinemann, 1995.

MLA (9th ed.) Citation

Rice, Edward. Consumer Behaviour: Behavioural Aspects of Marketing. Butterworth - Heinemann, 1995.

Warning: These citations may not always be 100% accurate.