Dwyer, F. R., & Tanner, J. F. (1999). Business marketing: Connecting strategy, relationships & learning. Irwin.
Chicago Style (17th ed.) CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships & Learning. Boston: Irwin, 1999.
MLA (9th ed.) CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships & Learning. Irwin, 1999.
Warning: These citations may not always be 100% accurate.