APA (7th ed.) Citation

Moisander, J., & Valtonen,Anu. (2006). Qualitative Marketing Research: A cultural approach. SAGE Publications.

Chicago Style (17th ed.) Citation

Moisander, Johanna, and Valtonen,Anu. Qualitative Marketing Research: A Cultural Approach. London: SAGE Publications, 2006.

MLA (9th ed.) Citation

Moisander, Johanna, and Valtonen,Anu. Qualitative Marketing Research: A Cultural Approach. SAGE Publications, 2006.

Warning: These citations may not always be 100% accurate.