APA (7th ed.) Citation

Harper W.Boyd. (1995). Marketing Management A Strategic Approach with a global orientation. IRWIN.

Chicago Style (17th ed.) Citation

Harper W.Boyd. Marketing Management A Strategic Approach with a Global Orientation. London: IRWIN, 1995.

MLA (9th ed.) Citation

Harper W.Boyd. Marketing Management A Strategic Approach with a Global Orientation. IRWIN, 1995.

Warning: These citations may not always be 100% accurate.