APA (7th ed.) Citation

Roger. (1986). The other guy blinked how pepsi won the cola wars. Bantam books publishers.

Chicago Style (17th ed.) Citation

Roger. The Other Guy Blinked How Pepsi Won the Cola Wars. London: Bantam books publishers, 1986.

MLA (9th ed.) Citation

Roger. The Other Guy Blinked How Pepsi Won the Cola Wars. Bantam books publishers, 1986.

Warning: These citations may not always be 100% accurate.