APA (7th ed.) Citation

Perreault. (1960). Basic marketing A Global Managerial Approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault. Basic Marketing A Global Managerial Approach. New York: McGraw Hill, 1960.

MLA (9th ed.) Citation

Perreault. Basic Marketing A Global Managerial Approach. McGraw Hill, 1960.

Warning: These citations may not always be 100% accurate.