APA (7th ed.) Citation

Perreault. (1996). Basic Marketing a global Managerial Approach: - (12.). Mc Graw hill Irwin McGraw -Hill.

Chicago Style (17th ed.) Citation

Perreault. Basic Marketing a Global Managerial Approach: -. 12. Boston: Mc Graw hill Irwin McGraw -Hill, 1996.

MLA (9th ed.) Citation

Perreault. Basic Marketing a Global Managerial Approach: -. 12. Mc Graw hill Irwin McGraw -Hill, 1996.