APA (7th ed.) Citation

Kerin. (2013). Marketing: The core (5.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Kerin. Marketing: The Core. 5. New York: McGraw-Hill/Irwin, 2013.

MLA (9th ed.) Citation

Kerin. Marketing: The Core. 5. McGraw-Hill/Irwin, 2013.

Warning: These citations may not always be 100% accurate.