Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Massachusetts :
Harvard Business School Press,
2004.
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| Subjects: | |
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| 020 | |a 9781591392101 | ||
| 040 | |a LK-CoNLD |b ENG |c LK-CoNLD |d LK-CoNLD | ||
| 082 | |2 23 |q LK-CoNLD |a 658.8 | ||
| 100 | |a Kumar, Nirmalya |9 97004 | ||
| 245 | |a Marketing as strategy : |b understanding the CEO's agenda for driving growth and innovation / |c Nirmalya Kumar. | ||
| 260 | |a Massachusetts : |b Harvard Business School Press, |c 2004. | ||
| 300 | |a xv, 270p. ; |c 23 cm. |b Ad-Cbc : Unpriced | ||
| 500 | |a US Dollar 35 1 US Dollar = 324.55 LKR Rs.11359.14 | ||
| 650 | 0 | |a Marketing |9 15141 | |
| 650 | 0 | |a Strategic planning |9 15990 | |
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