Schiffman ,Leon G., Ramesh Kumar,S, & Kanuk,Leslie. (2013). Consumer Behavior (Tenth edition.). Pearson education.
Chicago Style (17th ed.) CitationSchiffman ,Leon G., Ramesh Kumar,S, and Kanuk,Leslie. Consumer Behavior. Tenth edition. India: Pearson education, 2013.
MLA (9th ed.) CitationSchiffman ,Leon G., et al. Consumer Behavior. Tenth edition. Pearson education, 2013.
Warning: These citations may not always be 100% accurate.