Marian Burk Wood. (2011). The Marketing Plan Handbook. Pearson.
Chicago Style (17th ed.) CitationMarian Burk Wood. The Marketing Plan Handbook. Boston: Pearson, 2011.
MLA (9th ed.) CitationMarian Burk Wood. The Marketing Plan Handbook. Pearson, 2011.
Warning: These citations may not always be 100% accurate.