APA (7th ed.) Citation

Keller, K. L., Aperia, T., & Georgson, M. (2012). Strategic Brand Management (2nd.). Pearson Education Ltd.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane, Tony Aperia, and Mats Georgson. Strategic Brand Management. 2nd. England: Pearson Education Ltd, 2012.

MLA (9th ed.) Citation

Keller, Kevin Lane, et al. Strategic Brand Management. 2nd. Pearson Education Ltd, 2012.