Managing services marketing : text and readings /

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Bibliographic Details
Other Authors: John E. G. Bateson, K. Douglas Hoffman
Format: Book
Published: Fort Worth, Dryden Press, 1999
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LEADER 00000nam a22000007a 4500
020 |a  9780030225192 
082 |a 658.8  |b BAT 
245 |a  Managing services marketing :   |b text and readings / 
260 |a  Fort Worth,  |b  Dryden Press,  |c 1999 
300 |a 471 p.  |b ill. 
650 |a  Dienstensector  |9 93081 
700 |a John E. G. Bateson,  |9 93082 
700 |a  K. Douglas Hoffman  |9 93083 
942 |c REF 
999 |c 43617  |d 43617