APA (7th ed.) Citation

John E. G. Bateson & K. Douglas Hoffman. (1999). Managing services marketing: Text and readings. Dryden Press.

Chicago Style (17th ed.) Citation

John E. G. Bateson and K. Douglas Hoffman. Managing Services Marketing: Text and Readings. Fort Worth: Dryden Press, 1999.

MLA (9th ed.) Citation

John E. G. Bateson and K. Douglas Hoffman. Managing Services Marketing: Text and Readings. Dryden Press, 1999.